It refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce website may also employ some or all of the followings:
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- Online shopping for retail sales direct to consumers via Web sites and mobile apps, etc.
- Providing online marketplaces, which process third-party business-to-consumer (B2C), Business-to-Business (B2B) buying and selling.
- Gathering and using demographic data through web contacts and social media
Business-to-business (B2B) electronic data interchange.
- Marketing to prospective and established customers by e-mail.
- Engaging in pretail for launching new products and services.